Can you help GSK engage with healthcare professionals using digital solutions?

What is the open innovation challenge?

The current pandemic has had an effect on the ability of healthcare professionals (HCPs) to meet with patients and medical representatives.

GSK provide medical education for and share scientific knowledge with key stakeholders on topics that include disease awareness, immunization, vaccine development and practices.

Currently, GSK mainly relies on traditional face-to-face medical visits and basic digital channels (e.g. website & email) to reach HCPs and external experts.

They are looking to adapt and find new ways to contact HCPs, while maintaining content quality and consistent messaging. They are interested in exploring alternative digital channels and technologies. 

This is an Ideation Challenge with a guaranteed award for at least one submitted solution. The total award will be $10,000, with at least one award being no smaller than $5,000 and no award being smaller than $1,000.

You are not required to transfer exclusive intellectual property rights to GSK. Rather, by submitting a proposal, you grant GSK a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal, for any commercial purposes including for promotional purposes.

Timeline

Submissions must be received by 11:59 PM (US Eastern Time) on January 4, 2021.  

Late submissions will not be considered.